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What is a ‘high-quality lifestyle?
It is the pursuit of an ideal lifestyle that each individual holds, and achieving self-fulfillment in the ever-changing society.
In our business domain, we recognize that we can contribute to the realization of this ideal, particularly within living spaces such as kitchens, living rooms, and dining areas.
Through the sales of premium and high-quality products, we provide a luxurious worldview and experience.
We create the “enjoyment of a productive life” with our customers.
We educate employees who love our brand and embody dignity, modesty, integrity, and sincerity.
We work with our stakeholders in a permanent economic activity with the joy and pride of working for luxury brands.
We establish the best luxury household appliance brand that end users nationwide associate with first.
We lead the industry as a synonym for imported household appliance brands.
We promote the maximization of brand value and foster a unique culture with our partners who share our corporate philosophy.